SEO / GEO / Information Quality
Search & AI Discovery
Create information that is technically discoverable, genuinely original, easy to verify, and worth recommending.
By the end of this path
Publish an evidence-rich guide with strong information architecture, technical foundations, structured data, and a measurement plan.
Lessons
Six studio lessons
-
01
How discovery systems work
Map crawling, indexing, retrieval, ranking, grounding, citation, and the user intents behind them. 60 min -
02
Technical foundations
Control status codes, canonicals, robots, sitemaps, metadata, rendering, internal links, and performance. 75 min -
03
Structure for humans and machines
Use headings, entities, tables, schema, media, and source attribution to reduce ambiguity. 70 min -
04
Original value beats commodity pages
Add first-hand experience, evidence, examples, tools, and judgment that scaled generation cannot fake. 80 min -
05
Generative discovery without myths
Apply core SEO to AI features; make claims citeable; support shopping, local, image, video, and agent use cases. 70 min -
06
Measure outcomes, not folklore
Connect Search Console, analytics, conversions, crawl signals, and qualitative feedback to decisions. 75 min