SEO / GEO / Information Quality / 03
Structure for humans and machines
Use headings, entities, tables, schema, media, and source attribution to reduce ambiguity.
By Mark Lee · last verified 2026-08-14 · about this field guide
Before you begin
By the end, you can…
- Structure claims for scanning and verification
- Use structured data as description, not decoration
- Connect entities with unambiguous language
01 / Understand
Structure reduces interpretation cost
Descriptive titles, a clear heading hierarchy, direct answers, tables, definitions, and examples help readers locate meaning. They also help systems identify passages and relationships.
Structured data describes visible content in a machine-readable vocabulary. It should match the page, use the most specific relevant type, and never invent ratings, authorship, or facts.
02 / Apply
Write citeable units without fragmenting thought
State the claim, scope, evidence, date, and source near one another. Define entities before using ambiguous pronouns. Use tables for genuine comparisons, not layout.
Media should add evidence or explanation and include useful alternatives. Captions, transcripts, and surrounding context improve access and comprehension.
03 / Make
Your studio task
Make — Rewrite one dense article around clear entities, questions, claims, sources, and useful media.
- Choose one dense article and outline the reader’s questions.
- Rewrite headings and opening answers for clear information scent.
- Place evidence, dates, and sources beside important claims.
- Add only structured data that accurately describes visible content.
A reader can scan it, verify it, and extract the right answer without losing context.
04 / Check