SEO / GEO / Information Quality / 05
Generative discovery without myths
Apply core SEO to AI features; make claims citeable; support shopping, local, image, video, and agent use cases.
Before you begin
By the end, you can…
- Apply SEO fundamentals to generative discovery
- Reject unsupported GEO shortcuts
- Prepare content for grounded answers and agents
01 / Understand
There is no separate magic layer
Google’s current guidance says core SEO practices remain relevant to generative features. Systems retrieve from indexed content, evaluate quality, and combine sources. There is no special file or markup that guarantees citation.
Clear claims, original evidence, accessible pages, strong media, and accurate structured data make information easier to retrieve and verify. They are good publishing practices regardless of interface.
02 / Apply
Support the next action
For local, shopping, image, and video experiences, keep business, product, media, and availability data accurate. For agents, expose clear task paths and avoid blocking legitimate user-controlled access.
Track AI-feature traffic and conversions where platforms expose them, but do not invent precision the data cannot support.
03 / Make
Your studio task
Make — Prepare one guide for AI-assisted discovery without inventing special GEO tricks.
- Choose one page likely to answer a complex question.
- Verify crawlability, originality, evidence, authorship, and current facts.
- Improve passage clarity and media or structured data where relevant.
- Record what is documented guidance versus your experiment.
It is crawlable, original, well sourced, technically sound, and explicit about who created it.
04 / Check